Did you play with an erupting volcano? Bunsen Burners? Dissecting?
There is a trade show just for science teachers. And it looks like a bi science fair. Walking through the convention center in New Orleans last month I saw butterflies, crickets, tarantulas and even penguins. I also saw solar car kits, balsa wood airplanes and lot of plants under grow lights.
These teachers are all looking for ways to engage the youth of America in science. The reality is that only 7% of college freshmen choose a science degree (science, technology, engineering or math)…and of that 7% more than half change their minds before they graduate. So it’s less than 3% of students graduating from college have a degree in science.
Now compare that to the science and technology requirements in the job market and it can seem not just depressing but tragic. Science and technology is intertwined into our daily tasks.
So the teachers gather once a year at NSTA (National Science Teachers Association) to share ideas about how to engage young people in science education.
The tools of engagement are the tools of theater.
So when PASCO Scientific decided to roll out a product that puts the science research into the hands of the students they wanted to engage the teachers at their booth and educate them.
How engaged were the teachers? The Pasco team ran out of lead cards (the information cards filled out by the theater audience) and had to Xerox more. Then, they ran out of those.
A Professional Speaker = risk or engagement?
The person who brought me in to deliver the message confessed to me that the executives were worried. They were concerned that I might appear to be a hired ‘narrator’ and their product would lose credibility. They were also concerned that a large part of the budget was taken up in ‘service fees’ (as opposed to goods). But, she said to me, “after the first show they turned to me and said ‘this was a good investment’.”
The FB Presentation Team did three things to prepare for this show.
Have a trade show coming up?
Want to get the audience engaged in your message?
Contact us and let us tell you the three things we did for Pasco and what we can do for you.
(What? Did you think I was just gonna write it all out for you? I want some interaction. I love creating shows that get attention at trade shows….so let’s talk.)