One of the things I offer for sale is The Playbook (Improv Games for Performers). Using a tool from Google, I was able to track the terms people searched for, if they clicked and if they purchased. [The internet tracks everything.]
The statistics surprised me. It would seem that people who want a book of improv games search Google for the term “improv games”…but…no.
Big lesson Number 1:
People who are looking for ‘improv games’ on the computer want something for free
Free is great. I have lots and lots of improv games posted on the site that improvisers are free to search through and use.
So who is buying the book of improv games and what are they looking for.
Here is my latest thought about selling a book of Improv Games:
1. People who are looking for ‘improv classes’ are ready to invest in their education (they have a purchase mindset)
2. People who are looking to buy a book about improv do a search for “improv books” (they also have a purchase mindset)
The larger questions raised here are:
What are you selling? And are you positioning it for the people who want to buy?
Your experience and thoughts?