In the years that Fratelli Bologna has been involved with the world of innovative business theater, we’ve worked with some wonderful and inspiring people. We want to share their stories with you in a series of informal conversations. We'll start with Arlene Courtney Arlene Courtney retired last … [Read more...] about Conversations with Fascinating People: Arlene Courtney [Trade Show Goddess]
A Class on Power [alt: A Power Class] At the Stanford Graduate School of Business, students cram into a small classroom to learn about power. The class is called “Acting with Power,” and it’s taught by professor Deb Gruendfeld and a team of experts with a background in both professional theater … [Read more...] about If You Want to be a Leader, Follow This One Rule!
A Tradeshow is a marathon and a sprint This beautiful graphic captures some of the best tradeshow tips for your booth staff. We all know that a tradeshow is tough. You have to do your time on the noisy exhibit floor AND keep up with all the regular work. Sometimes it can feel like a waste of … [Read more...] about Tradeshow booth tips…
Games engage and teach. The Opposite of play is not work, it's depression. -Brian Sutton-Smith That's why we came up with this way to bring people into your booth at a trade show. Playful interaction at the corner of your booth will engage attendees in a quiz format that teaches them … [Read more...] about Trade Show Booth Ideas that Engage
"What do you get for free?" This was the question that Bill Irwin, actor, clown and MacArthur 'Genius award' winner asked a small group of student clowns at San Francisco's world-renowned Circus Center. They looked puzzled. He went on to explain that performers are always trying to be someone … [Read more...] about What do you get for free? Your body language is talking!
Do you travel? What tips do you use to keep the fight-or-flight to a minimum? Here are my top 2 tips for the plane: Men, remove the wallet from your back hip pocket. Sitting on that lump of cards and currency can cause hip displacement. Pick up a small squeeze bottle of saline … [Read more...] about Travel Tips: Don’t leave home unless you ….
You’re a company that needs to communicate your messages to an audience. These messages are key to achieving your business goals and increasing profitability. So how do you ensure that your audience listens to your story? Take a lesson from the movies! Theater is about telling stories. If you … [Read more...] about The Four Rules of Engagement: How to Create Trade Show Communication That Works
Assignment: NRF speaker support. January 19, 2010 One of my favorite scenes in the movie Moonstruck is when the grandfather played by Feodor Chaliapin Jr. is walking his dogs. When they arrive at the bridge, the full moon shines down on them and the old man asks, “Why do you keep me waiting? Come … [Read more...] about Howling At The Moon
You need to engage and inform a group. It may be an internal group like new-hires or an external group like attendees at a trade show. Your job is on the line. It is an opportunity for you to do well or extremely well. Oh sure, you could always choose one of your own people to do the job....but … [Read more...] about Creating the dramatic without the 'drama'!
Remember science classes in Elementary school? Middle School? Did you play with an erupting volcano? Bunsen Burners? Dissecting? There is a trade show just for science teachers. And it looks like a bi science fair. Walking through the convention center in New Orleans last month I saw … [Read more...] about A presentation so engaging that we ran out of lead cards!?